This case represents the second of two workshop descriptions and templates for sustainable marketing guide (SML) executive program. It allows a top management team to approach the last two steps in the four-step process SML: performance management and marketing controlling.

This case represents the second of two workshop descriptions and templates for sustainable marketing guide (SML) executive program. It allows a top management team to approach the last two steps in the four-step process SML: performance management and marketing controlling
.
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from
Benson P. Shapiro
6 pages.
Release Date: 10 January 2005. Prod #: 999014-PDF-ENG
Sustainable Marketing Leadership – Workshop II: Managing Performance and marketing controllership HBR case solution

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