Unilever Lipton Tea was successful with the first phase of certification partnership with the Rainforest Alliance. Now the company has to market challenges faced in dealing with promoting the transformation more difficult parts of the supply chain and how a Sustainable Tea in developing markets like India.

Unilever Lipton Tea was successful with the first phase of certification partnership with the Rainforest Alliance. Now the company has to market challenges faced in dealing with promoting the transformation more difficult parts of the supply chain and how a Sustainable Tea in developing markets like India.
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from
Rebecca Henderson,
Frederik Nellemann
Source: Harvard Business School
25 pages.
Release Date: 8 December 2011. Prod #: 712438-PDF-ENG
Unilever Sustainable Tea at HBR case solution

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