An Indian wind energy company with global ambitions of being among the top three in their business world produces, Suzlon Energy Ltd. (Suzlon) and markets turbines to wind the dishes to the product stream. Several of his clients are going global and increasingly expect global service (including pricing) consistent across different regions. Suzlon could consider to meet the needs of these rapidly growing business practice of Global Account Management (GAM). However, there would be a new trend in. .. be read more »

An Indian wind energy company with global ambitions of being among the top three in their business world produces, Suzlon Energy Ltd. (Suzlon) and markets turbines to wind the dishes to the product stream. Several of his clients are going global and increasingly expect global service (including pricing) consistent across different regions. Suzlon could consider to meet the needs of these rapidly growing business practice of Global Account Management (GAM). However, it would be a new trend in the wind energy sector, Suzlon and it would pioneer. This places across some challenges, including to convince top management to approve a pilot project with a major customer and management incentives and morale within the organization and across national borders.
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from
Srinivas Sridharan
Ramasastry Chandrasekhar
Source: Ivey Publishing
17 pages.
Release Date: 16 June 2009. Prod #: 909M37-PDF-ENG
Suzion Energy Ltd. HBR case solution