Brooks West of Sweet Concepts has recently adopted a new brand strategy for Butterfields, the company’s line of candies. West must decide how the new brand strategy should influence its trade marketing program

Brooks West of Sweet Concepts has recently adopted a new brand strategy for Butterfields, the company’s line of candies. West must decide how the new brand strategy should influence its trade marketing program
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from
Mark Parry,
James R. Rubin,
Melanie Jones
3 pages.
Publication Date: Mar 08, 2001. Prod #: UV2959-PDF-ENG
Sweet Concepts, Inc.: Trade Show Marketing HBR case solution