Swire Beverage, the largest Coca-Cola bottler in China, recently launched a Corporate Social Responsibility (CSR) organization, environment, community, health and safety initiatives, overseeing the company created nine bottling plants in China. The case considers organizational design decisions in the establishment of the Committee, the diverse CSR initiatives that have occurred in the different locations, and the ongoing work to better connect CSR activities to Swire Beverage to oversee brand and company. .. Read more »

Swire Beverage, the largest Coca-Cola bottler in China, recently launched a Corporate Social Responsibility (CSR) organization, environment, community, health and safety initiatives, overseeing the company created nine bottling plants in China. The case considers organizational design decisions in the establishment of the Committee, the diverse CSR initiatives that occurred in the distributed sites, and the ongoing work to better connect CSR activities to Swire Beverage Brand and Business Strategy monitored. Furthermore, the Swire Beverage CSR team needed to balance the interests of key stakeholders such as the Coca-Cola Company and parent John Swire and Sons. Finally, the case also shows some of the main challenges of implementing CSR programs in China, particularly the difficulty of finding suitable NGO partners.
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from
Christopher Marquis,
G.A. Donovan,
Yi Chu Kwan
Source: Harvard Business School
30 pages.
Release Date: 14 August 2009. Prod #: 410021-PDF-ENG
Swire Beverages: Implementing CSR in China HBR case solution

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