Symantec and McAfee hold 53.6% and 18.8%, the antivirus software market than in 2006. While the market is concentrated with five companies controlling over 90%, Microsoft is on the eve of the release of the security of the consumer packaged called Live OneCare subscription. Other changes in the industry are also underway – McAfee has switched its focus antivirus subscriptions through Internet service providers to distribute.

Symantec and McAfee hold 53.6% and 18.8%, the antivirus software market than in 2006. While the market is concentrated with five companies controlling over 90%, Microsoft is on the eve of the release of the security of the consumer packaged called Live OneCare subscription. Other changes in the industry are also under way -. McAfee has switched its focus antivirus subscriptions through Internet service providers distribute
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from
Ramon Casadesus-Masanell,
Jordan Mitchell
Source: Harvard Business School
27 pages.
Publication Date: Jul 13, in 2006. Prod #: 707 413 PDF-ENG
Symantec vs. McAfee: The case competition in the consumer anti-virus industry HBR solution

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