Symyx a science company from Berkeley is spun. Its unique materials technology has been used for 10 years, but the company needs a new business model. The company concept required the invention of hardware and software to a high throughput materials discovery to do, and a business partnership model to support the scientific and technical development. The public company must now find new ways to grow, and Isy Goldwasser, co-founder and new CEO must lead the transition, while maintaini … Read more »

Symyx a science company from Berkeley is spun. Its unique materials technology has been used for 10 years, but the company needs a new business model. The company concept required the invention of hardware and software to a high throughput materials discovery to do, and a business partnership model to support the scientific and technical development. The public company must now find new ways to grow, and Isy Goldwasser, co-founder and new CEO must lead the transition and at the same time unique scientific resources.
To maximize their effectiveness, color cases should be printed in color.
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from
H. Kent Bowen,
Courtney Purrington,
Thomas D Perry
Source: Harvard Business School
24 pages.
Release Date: 27 May 2008. Prod #: 608152-PDF-ENG
Symyx Technologies, Inc. HBR case solution

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