Syncra Systems provides web-based software, compare the supply chain partners at different forecasts and production schedules in order to discover any discrepancies among them, and these problems can be addressed. However, many feel Syncra potential customers that they pay benefit to the other for the software, so that the products Syncra a questionable investment. Syncra need to find effective ways to address this concern during the sales process. In addition, the company must decide how best pos … Read more »

Syncra Systems provides web-based software, compare the supply chain partners at different forecasts and production schedules in order to discover any discrepancies among them, and these problems can be addressed. However, many feel Syncra potential customers that they pay benefit to the other for the software, so that the products Syncra a questionable investment. Syncra need to find effective ways to address this concern during the sales process. In addition, the company must decide how to best position their products for the market, where they may add great value.
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from
Andrew McAfee,
Mona Ashiya
Source: Harvard Business School
18 pages.
Release Date: 26 March 2001. Prod #: 601035-PDF-ENG
Syncra systems HBR case solution

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