As a public company insurance company in China, with two state-owned enterprises and foreign enterprises as investors Taikang Insurance was a force in the industry. It is not only competing with well-established national competitors, but it was also seen as an entrepreneurial upstart. With the increasingly competitive insurance landscape in China, Taikang has had to be innovative and strategic in its ability to keep its place as the fourth largest insurer in China. Chairman Chen Dongshe … Read more »

As a public company insurance company in China, with two state-owned enterprises and foreign enterprises as investors Taikang Insurance was a force in the industry. It is not only competing with well-established national competitors, but it was also seen as an entrepreneurial upstart. With the increasingly competitive insurance landscape in China, Taikang has had to be innovative and strategic in its ability to keep its place as the fourth largest insurer in China. Chairman Chen Dongsheng laid a strong foundation when he go Launched in 2006, Taikang, what will he do to the front, so Taikang continue to stand in a crowded area?
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from
William C. Kirby,
Tracy Yuen Manty
Source: Harvard Business School
34 pages.
Release date: 30 January 2012. Prod #: 312109-PDF-ENG
Taikang Insurance: Standing Out in Crowded Market China Insurance HBR case solution

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