In December 2012, against Amir Peleg, Founder and CEO of TaKaDu how he will position his young company for the next fiscal year and beyond. The small Israeli startup had developed recognize an innovative software system, patented algorithms and statistical analyzes are used to address problems such as leaks, bursts, and defective devices within a water utility infrastructure. Such problems caused considerable water and energy loss of many utilities, resulted in service disruptions for consumers, and were only g … Read more »

In December 2012, against Amir Peleg, Founder and CEO of TaKaDu how he will position his young company for the next fiscal year and beyond. The small Israeli startup had developed recognize an innovative software system, patented algorithms and statistical analyzes are used to address problems such as leaks, bursts, and defective devices within a water utility infrastructure. Such problems caused considerable water and energy loss of many utilities, resulted in service disruptions for consumers, and were always worse than the existing infrastructure of age. Since its inception in 2009, TaKaDu had attracted nine customers from all over the world. But how Peleg and his management team discussed awarded as funding for the coming year, he needed to decide whether to improve focus on R & D and to complement existing software TaKaDu that and are the clear technology leader and continue with its current offer and focus on getting new customers, penetrate the market as quickly as possible before competition intensifies. To devote some in the company to make the most of the resources TaKaDu, the system easy to use, since the provision of TaKaDu service called by a new customer can be up to two months. Peleg also asked if the company continues to pursue sales leads from all over the world, or focus on a geographic market (and if so, in what region he should choose?) Was an Australian water utilities, a public announcement is accepting bids to a smart water network monitoring system was implemented and Peleg wanted to know whether and how aggressively should TaKaDu made offer to discuss his management team on the contract. TaKaDu already an Australian customer, this was to focus the region?
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from
Elie Ofek,
Matthew Preble
Source: Harvard Business School
23 pages.
Release Date: 24, July 2013. Prod #: 514011-PDF-ENG
TaKaDu HBR case solution