C. The case concerns the challenges of the post-merger integration. The cultural differences between the two companies and the style differences between the two leaders will ask for the new company, which now has a monopoly on the in-building advertising market, and questions about cultural integration at the center. See also A (UV1236), and B (UV1237) cases.

C. The case concerns the challenges of the post-merger integration. The cultural differences between the two companies and the style differences between the two leaders will ask for the new company, which now has a monopoly on the in-building advertising market, and questions about cultural integration at the center. See also A (UV1236), and B (UV1237) cases.
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from
Horniman Alec,
Kyle Kiang
Source: Darden School of Business
1 pages.
Release Date: 17 January 2008. Prod #: UV1242-PDF-ENG
Target Media (C) HBR case solution