The case is being investigated, such as Tata Motors, India’s largest automobile manufacturer, the Nano, developed the world’s cheapest car. The case focuses on the translation of Ratan Tata (Chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, Managing Director of Tata Motors Nano project. The case raises questions about the break price – quality barrier and modification of existing internal processes to accommodate new revolutionary ideas. The dilemma of success – Tata Nano wa … Read more »

The case is being investigated, such as Tata Motors, India’s largest automobile manufacturer, the Nano, developed the world’s cheapest car. The case focuses on the translation of Ratan Tata (Chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, Managing Director of Tata Motors Nano project. The case raises questions about the break price – quality barrier and modification of existing internal processes to accommodate new revolutionary ideas. The dilemma of success – Tata Nano was a runaway bestseller -. Tata Motors left debating how big a bet they should at the nano and what kind of capacity requires dedication make this
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from
Krishna G. Palepu,
Bharat N. Anand,
Rachna Tahilyani
Source: HBS
26 pages.
Publication Date: Apr 20, 2010. Prod #: 710420-PDF-ENG
Tata Nano – The People’s Car HBR case solution

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