In 13 years, Bruce Taylor Taylor Fresh Foods had developed into a $ 1 billion company and the top suppliers of salads to the U.S. food service industry and the supermarket deli departments. In 2008, he was convinced that the time was ripe to make a big push in the fresh food area to satisfy consumers who are demanding convenient, natural, great-tasting and locally grown foods. Bruce needs an action plan for Taylor freshness of the industry to make a leader before his competition woke up the opportunity … Read more »

In 13 years, Bruce Taylor Taylor Fresh Foods had developed into a $ 1 billion company and the top suppliers of salads to the U.S. food service industry and the supermarket deli departments. In 2008, he was convinced that the time was ripe to make a big push in the fresh food area to satisfy consumers who are demanding convenient, natural, great-tasting and locally grown foods. Bruce needs an action plan for Taylor freshness of the industry to make a leader before his competition woke up the opportunity that lay before them all.
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from
David E. Bell
Natalie Kindred,
Mary Shelman
Source: Harvard Business School
38 pages.
Release Date: 15, December 2008. Prod #: 509008-PDF-ENG
Taylor Fresh Foods HBR case solution

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