Describes the challenge of establishing new companies or new activities in established companies, especially when they diverge from the mainstream of current obligations. Fledgling ventures require a different kind of management that recognizes their uncertainty, intensity, and need / desire for freedom from constraints mainstream. One challenge is how integrated or not the new activity should be with the rest of the organization. Provides criteria for this choice, and provides some examples.

Describes the challenge of establishing new companies or new activities in established companies, especially when they diverge from the mainstream of current obligations. Fledgling ventures require a different kind of management that recognizes their uncertainty, intensity, and need / desire for freedom from constraints mainstream. One challenge is how integrated or not the new activity should be with the rest of the organization. Provides criteria for this choice, and provides some examples.
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Rosabeth Moss Kanter
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Release Date: 04 December, 2002. Prod #: 303083-PDF-ENG
Teaching New Tricks Old Business: The Challenge of Managing New Streams In mainstream HBR case solution

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