Innovative IT applications such as patient today telemedicine consultation can save lives and reduce costs. However, despite extensive pilot testing, only a few such services have achieved long-term profitability. Partners Healthcare Telestroke service, and is in full operation by the Massachusetts General Hospital Department of Neurology, is financially self-sufficient and provides a vital need. Clinicians at some of the participating hospitals are appl interested in telemedicine for other medical … Read more »

Innovative IT applications such as patient today telemedicine consultation can save lives and reduce costs. However, despite extensive pilot testing, only a few such services have achieved long-term profitability. Partners Healthcare Telestroke service, and is in full operation by the Massachusetts General Hospital Department of Neurology, is financially self-sufficient and provides a vital need. Clinicians at some of the participating hospitals are interested in telemedicine for other medical applications (outside of stroke care). Partners should expand their service? What organizational, clinical and technical issues would arise if they expand their telemedicine offer? How these problems can best be managed? The case is intended for an MBA or advanced undergraduate course in IT management. We use this in the first module of a Strategic IT Management course. Module I, Using IT for Business Value, introduces students to the resource-based view of management and the mechanisms by which IT (hardware, software, network and data resources) business value, such as by product or in a embedded service add (Netflix does) to take by generating valuable data that enables management to make better decisions and improve operations (Harrah’s Entertainment and Catch Tax Cheats cases), and serves as a platform for cooperation (the telemedicine case).
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from
Janis L. Gogan,
Monica J Garfield
Source: North American Case Research Association (NACRA)
20 pages.
Release Date: 1 March 2012. Prod #: NA0186-PDF-ENG
A telemedicine opportunity or distraction? HBR case solution

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