In 2002 Telemig Cellular was a mobile phone operator company in the Brazilian state of Minas Gerais. The company had established its activities in the “capillary action” principle: reaching the consumer to spread across the country to effectively meet their needs. This principle also applies to the Telemig Institute, the company’s social division, which focuses on children and youth rights. To maintain this mission, the Institute for the establishment and strengthening of the tutor decided to work … Read more »

In 2002 Telemig Cellular was a mobile phone operator company in the Brazilian state of Minas Gerais. The company had established its activities in the “capillary action” principle: reaching the consumer to spread across the country to effectively meet their needs. This principle also applies to the Telemig Institute, the company’s social division, which focuses on children and youth rights. To maintain this mission, the Institute for the establishment and strengthening of tutoring Council decided (local authorities responsible for ensuring the rights of children) and local councils for children and adolescents’ rights to work in Minas Gerais. For its pro-Council program, the Institute brings together civil society organizations from each of the 12 regions of the country to build the so-called Volunteer Support Groups. Under the leadership and guidance of the Institute, these groups worked with local authorities and provided operational support for the Council’s creation.
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from
Rosa Maria Fischer,
Joao Teixeira Pires,
Luciana Rocha De Mendonca,
Monica Bose
Source: Social Enterprise Knowledge Network
20 pages.
Publication Date: Jul 25, 2003. Prod #: SKE022-PDF-ENG
Telemig Cellular and the guarantee of the children and adolescents’ rights HBR case solution

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