In the face of large disturbances in the TV industry networks have sought new sources of revenue, implemented austerity measures and strategized about ways to monetize online access to content. Programming changes, new advertising strategies and offers presented by online sales platforms as a means to capture the value of online video consumption.

In the face of large disturbances in the TV industry networks have sought new sources of revenue, implemented austerity measures and strategized about ways to monetize online access to content. Programming changes, new advertising strategies and offers presented by online sales platforms as a means to capture the value of online video consumption.
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Stephen P. Bradley,
Nancy Bartlett
35 pages.
Release Date: 08 April 2010. Prod #: 710476-PDF-ENG
TV competes case for a digital audience HBR solution