Follows the enterprises of the former river Erika and Richard Carpenter McFarland leads in the early days of the wood industry. Suppliers of wood waste wood mill deconstructed structures – material that is generally burned, or otherwise wasted in landfills – and sell the products to consumers. Silicon Valley entrepreneur Ken Westrick eventually became a partner in TerraMai, carpenters and wood McFarland’s business, which both additional capital and management-e … Read more »

Follows the enterprises of the former river Erika and Richard Carpenter McFarland leads in the early days of the wood industry. Suppliers of wood waste wood mill deconstructed structures – material that is generally burned, or otherwise wasted in landfills – and sell the products to consumers. Silicon Valley entrepreneur Ken Westrick eventually became a partner in TerraMai, carpenters and wood McFarland’s business, which both additional capital and management know-how. As of 2003, the three partners began on an ambitious growth plans with the goal of No.1 wood suppliers.
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from
Chuck Holloway,
Joshua Spitzer
Source: Stanford Graduate School of Business
19 pages.
Publication Date: Jun 29,, 2005. Prod #: E192-PDF-ENG
TerraMai: Reclaimed Woods from around the world HBR case solution