Focuses on the development and launch of a new product FMCG (a chocolate bar). The product was innovative, and in the niche market of indulgent Countlines. Pricing and market strategy for the product are highlighted. Focus groups were held with consumers after the launch, as the market acceptance of the product was lower than originally planned. Focuses on a strategy to increase market acceptance.

Focuses on the development and launch of a new product FMCG (a chocolate bar). The product was innovative, and in the niche market of indulgent Countlines. Pricing and market strategy for the product are highlighted. Focus groups were held with consumers after the launch, as the market acceptance of the product was lower than originally planned. Focuses on a strategy to increase market acceptance.
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from
John A. Quelch,
Margaret Bruce
Source: Design Management Institute
14 pages.
Release Date: 1 January 2001. Prod #: DMI003-PDF-ENG
Terry Group: Designing New Chocolates HBR case solution