This case provides a further update on the decision of the company in terms of its U.S. sales strategy for its products and the progress of the catheter Solution Pack. It also discusses the extension of the company “Medical Pranex,” a unique facility offers training and meeting space for doctors and nurses.

This case provides a further update on the decision of the company in terms of its U.S. sales strategy for its products and the progress of the catheter Solution Pack. It also discusses the extension of the company “Medical Pranex,” a unique facility offers training and meeting space for doctors and nurses.
To maximize their effectiveness, color cases should be printed in color.
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from
David B. Godes,
Masako Egawa,
Mayuka Yamazaki
Source: Harvard Business School
4 pages.
Release Date: 11 February 2008. Prod #: 508070-PDF-ENG
Terumo (C) HBR case solution

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