Mid-2013, Tesla Motors was on the wave of success: It was started its first truly mass-produced car – the Model S – praised by critics, had increased in the first year production targets recently and had begun to place orders for its next car, the model seemed X. Tesla on his way to defy the skeptics and the first U.S. company to launch the automotive industry with a mass-produced car since the Second World War and the first successfully give an all-electric car. Or was it not?

Mid-2013, Tesla Motors was on the wave of success: It was started its first truly mass-produced car – the Model S – praised by critics, had increased in the first year production targets recently and had begun to place orders for its next car, the model seemed X. Tesla on his way to defy the skeptics and the first U.S. company to launch the automotive industry with a mass-produced car since the Second World War and the first successfully give an all-electric car. Or was it not?
To maximize their effectiveness, color cases should be printed in color.
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from
Eric J. Van Den Steen
Source: Harvard Business School
25 pages.
Release Date: 17 August 2013. Prod #: 714 413 PDF-ENG
Tesla Motors HBR case solution

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