In February 2007, Jonah Nobleza Marina Gana Vida (“MWD”) began in the coastal Davao in the Philippines, which was the home of many subsistence fishermen living in the past in poverty. MGV sold fish fry hatchery bred seed, fresh fish and fish products packaged in its own processing plant produced. The main social target of MGV was to help the poor living conditions in the region, by job or business opportunities, so that one day they could their households out of poverty. Sinc … Read more »

In February 2007, Jonah Nobleza Marina Gana Vida (“MWD”) began in the coastal Davao in the Philippines, which was the home of many subsistence fishermen living in the past in poverty. MGV sold fish fry hatchery bred seed, fresh fish and fish products packaged in its own processing plant produced. The main social target of MGV was to help the poor living conditions in the region, by job or business opportunities, so that one day they could their households out of poverty. Since 2009, MWD had been progressively fulfilling its social, environmental and economic objectives. It provided direct and indirect employment for many poor households. Nobleza-offs faced when he tried MGV to scale production. Should he replace workers with machines that processed fish products could produce more glasses per day? Without a substantial business, he would have difficulty proving its successful business model for those who would be willing to offer much-needed funds for MGV. What could he do to make up for his philanthropic and corporate objectives in a social enterprise as MGV?
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from
Ali Farhoomand,
Kau Wong Shiu
Source: University of Hong Kong
15 pages.
Release Date: 21 June 2012. Prod #: HKU980-PDF-ENG
Aquaculture in the Philippines: Creating Social Values ​​in Marina Gana Vida HBR case solution

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