Founded Atavist, a start-up of journalists, published improves ebook singles as well as the software to create enhanced ebooks. The company is currently in both publishing and software development, but as they increase the funding and grow, must decide whether to focus on one or the other.

Founded Atavist, a start-up of journalists, published improves ebook singles as well as the software to create enhanced ebooks. The company is currently in both publishing and software development, but as they increase the funding and grow, must decide whether to focus on one or the other.
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from
Mukti Khaire,
Mary Tripsas
Source: Harvard Business School
24 pages.
Release Date: 29 June 2012. Prod #: 812 177 PDF-ENG
The Atavist: The reinvention of the book HBR case solution