This case of a three-case series, S-0110 and S-0111 contains researched competitive strategies in a mature industry in the Asia-Pacific region and is suitable for use in the competitive dynamics, international business or business strategy courses. The State Port of Singapore Authority, the world wanted to be a focal point. The port of Singapore was one of the world’s busiest and a model of efficiency and operational excellence. But by the end of 2001 it had lost … Read more »

This case of a three-case series, S-0110 and S-0111 contains researched competitive strategies in a mature industry in the Asia-Pacific region and is suitable for use in the competitive dynamics, international business or business strategy courses. The State Port of Singapore Authority, the world wanted to be a focal point. The port of Singapore was one of the world’s busiest and a model of efficiency and operational excellence. But by the end of 2001, it had two major customers to a new competitor, the Port of Tanjung Pelepas (PTP) lost in neighboring Malaysia. In 2002, the Chinese shipper COSCO Pacific was considering a shift to PTP. By 2003 the port of Singapore was dismissed from staff and tries to explain the reasons for the dismissals.
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from
Ming-Jer Chen,
Leong Jin
Source: University of Virginia Darden School Foundation
19 pages.
Publication Date: Jan 22, 2004. Prod #: UV3903-PDF-ENG
The Battle of the Asian hubs: PPE against PTP (A) HBR case solution

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