Marketing Chateau Margaux was founded in 1994 in the French Alps region by Margaux, who worked as a skiing instructor. After she taught, she opened her own shop selling designer clothing and products but found it too difficult to take on the growing competition.
The shopping centers in the area didn’t work so well for her, as she had to travel a lot for work and was therefore very busy. She also found it difficult to have time for herself. Thus, it became clear to her that she needed to do something different to make a difference in her life.
She decided to change the way she was living and started spending more time with her family, which resulted in the creation of Marketing Chateau Margaux. She knew the business would only be successful if she took on the role of full-time caretaker.
Initially, Margaux only encouraged her employees to go out with their families to save money. However, she also wanted them to come to work with an attitude of gratitude for her job and for all the support she was offering them. This case study helps explain the role that gratitude plays in good corporate social responsibility practices.
After the first few months, Margaux realized that she was earning much more money than she had been before as customers were buying more designer clothes and other branded products. She realized that not all of her employees were able to bring the same level of enthusiasm to work. This case study shows that positive attitudes towards the organization and customers help get results in corporate social responsibility practices.
The employees appreciated Margaux for creating an environment where they could go out with their families. Many of them started to work longer hours because they enjoyed what they were doing. They wanted to give back to the company so they could enjoy every moment.
HBR Case Solutions developed a case study solution for this case study. One of the key benefits of using this case study solution is that it lets the reader see how important social and environmental awareness is to a company’s success. This case study helps provide insight into what the author is going through personally, and how it affects his/her approach to working at Marketing Chateau Margaux.
After several months, there was now a large group of both satisfied and unhappy with Margaux’s employees. The environment had changed and, although she still put in a lot of effort, there was less joy being generated at the office.
In response to these changes, Margaux brought in an environment specialist. The new environment specialist tried to restore some of the excitement to the office and made some changes. Now, in comparison to the original environment, there were more energy and happier people.
The team members were also given the opportunity to reach out to their customers and make them feel valued. This case study showed how important it is to allow the employees to participate in team building activities, as they provide employees with the chance to develop social skills and learn how to effectively deal with customer issues. Having employees involved in team activities gives them the chance to learn how to get along with others and how to manage team efforts well.
So what will you learn from this case study about your own corporate social responsibility program? Did you know that having a positive attitude towards working at your company will increase your chances of success? Even if you’re already a great worker, it may be time to take a look at your own attitudes and behaviors so that you can ensure that they can help boost your company’s bottom line!