This case examines the turnaround and corporate renewal of the Chicago Blackhawks professional ice hockey team that transformed from one of the worst run organizations in all of professional sports in 2007 to one, the Stanley Cup (the National Hockey League championship trophy) in ₩ 2,010 . W. Rockwell “Rocky” Wirtz was critical decisions shortly after the team inherits from his father, who was the individual most associated with the organization faced decline. The team faced … Read more »

This case examines the turnaround and corporate renewal of the Chicago Blackhawks professional ice hockey team that transformed from one of the worst run organizations in all of professional sports in 2007 to one, the Stanley Cup (the National Hockey League championship trophy) in ₩ 2,010 . W. Rockwell “Rocky” Wirtz was critical decisions shortly after the team inherits from his father, who was the individual most associated with the organization faced decline. The team faced the financial difficulties and had just missed payroll avoided the previous customer relationship strategy (including denial of home games on TV or effective marketing operate) had led to a significantly reduced value of the brand, and management and staff were players without effective leadership. At its low point, the team named “The Worst Franchise in Professional Sports” by ESPN in 2004 was. After taking control, Rocky began an ambitious renovation of the company’s strategy, which include the following components:? Guide: Installing a new management team with clear goals and creative ideas on how to turn around the organization? Culture: reward players for achieving their goals and establish a performance-oriented culture? Financial: Find new corporate sponsorship and raise ticket prices once the team established a winning record and brand marketing: Send a clear message that the team was intent on winning the championship and design a customer-oriented marketing strategy
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from
James Shein
Scott Kannry
Source: Kellogg School of Management
21 pages.
Release Date: 22 June 2012. Prod #: KEL671-PDF-ENG
The Chicago Blackhawks: Greatest Sports Business Turnaround Ever? HBR case solution

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