Details Dannon decision to establish a cause-marketing program focused on breast cancer to initiate directly compete with Yoplait.

Details Dannon decision to establish a cause-marketing program focused on breast cancer to initiate directly compete with Yoplait.
To maximize their effectiveness, color cases should be printed in color.
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from
Christopher Marquis,
Bobbi Thomason
Source: Harvard Business School
7 pages.
Release date: 25 August 2011. Prod #: 412047-PDF-ENG
The Dannon Company: Marketing and Corporate Social Responsibility (B) HBR case solution

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