The case covers and analyzes the key players in the electric car industry, with a focus on the United States and China. The case looks startups and established automakers, battery makers, installers to utility companies and the government. In 2009, the electric car industry was willing to make a giant leap forward, with start-up companies one step ahead of the major car manufacturers. Venture capital firms poured hundreds of millions of dollars in promising electric cars and plug-in hybrid (PHEV) sta … Read more »

The case covers and analyzes the key players in the electric car industry, with a focus on the United States and China. The case looks startups and established automakers, battery makers, installers to utility companies and the government. In 2009, the electric car industry was willing to make a giant leap forward, with start-up companies one step ahead of the major car manufacturers. Venture capital firms poured hundreds of millions of dollars in promising electric cars and plug-in hybrid (PHEV) start-ups, existing businesses while pouring billions of dollars into electric car and PHEV research. There were also companies that retrofit existing cars to them. In plug-in hybrids The case also examines the role of U.S. and Chinese government in promoting the electric car industry by providing grants and loans to electric car and battery makers, and the granting of aid for consumers to buy electric cars. At the same time battery manufacturers were racing enough lithium-ion batteries for cars to build the expected demand. Most batteries are designed and manufactured in Asia. The electric car industry also enable a large infrastructure of charging stations in each country to electric car and PHEV owners to charge their vehicles outside their homes required. Power companies took an interest in the industry, and began to test how large the grid electric cars used to working with car manufacturers. The case also examines how engine makers are striking back with new engines that were smaller, more economical and more environmentally friendly.
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from
Robert A. Burgelman,
Debra Schifrin
Source: Stanford Graduate School of Business
42 pages.
Release Date: 23 September 2008. Prod #: SM175-PDF-ENG
The Global Electric Car Industry in 2009: Developments in the U.S., China and the rest of the world HBR case solution