Globalization has become an imperative and is not avoidable as a strategic choice for family. However, globalization strategies are far from the norm among small and medium-sized family. This article discusses the key drivers of globalization, highlights the different characteristics of family businesses that enhance or limit their global expansion, and provides a framework for the strategic assessment of the business functions and global market opportunities.

Globalization has become an imperative and is not avoidable as a strategic choice for family. However, globalization strategies are far from the norm among small and medium-sized family. This article discusses the key drivers of globalization, highlights the different characteristics of family businesses that enhance or limit their global expansion, and provides a framework for the strategic assessment of the business functions and global market opportunities.
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Vijay K Patel
Torsten Pieper M,
Joseph F. Hair Jr.
Source: Business Horizons
9 sides.
Release Date: 15, May 2012. Prod #: BH474-PDF-ENG
The Global Family Business: Challenges and drivers for cross-border growth HBR case solution