This case to the globalization of East Asian pop music is useful for teaching concepts of regional business strategy and also the cultural arbitrage. Music companies in the case have to examine why certain markets are much more profitable than others. You must also decide whether the international expansion with a regional focus on East Asia or, alternatively, a focus on the U.S. and other Western markets.

This case to the globalization of East Asian pop music is useful for teaching concepts of regional business strategy and also the cultural arbitrage. Music companies in the case have to examine why certain markets are much more profitable than others. You must also decide whether the international expansion with a regional focus on East Asia or, alternatively, a focus on the U.S. and other Western markets.
«Hide

from
Jordan Siegel,
Yi Chu Kwan
Source: Harvard Business School
33 pages.
Release Date: 18, February 2008. Prod #: 708 479 PDF-ENG
The globalization of East Asian Pop Music HBR case solution

[related_post themes="flat"]