The Brooklyn, NY, neighborhood Down Under Manhattan Bridge overpass (DUMBO) has seen a revitalization since the late 1970s. The neighborhood of the Business Improvement District (BID) New York City burdened with supplementary efforts in several areas, including safety, hygiene, marketing, promotional programs, capital improvements and beautification. Since 2007, the DUMBO BID has done “little things that are collectively large” to improve the range and are consistent with New York City “PlaNYC”, a … Read more »

The Brooklyn, NY, neighborhood Down Under Manhattan Bridge overpass (DUMBO) has seen a revitalization since the late 1970s. The neighborhood of the Business Improvement District (BID) New York City burdened with supplementary efforts in several areas, including safety, hygiene, marketing, promotional programs, capital improvements and beautification. Since 2007, the DUMBO BID has done “little things that are collectively large” to improve the range and are consistent with New York City “PlaNYC”, a blueprint for a “sustainable city” is by increasing the water quality, energy efficiency and open space while reducing greenhouse gas emissions. This year, the DUMBO BID must decide whether it should continue its small actions or the exercise of a neighborhood-wide Leadership in Energy and Environmental Design (LEED), while guests limited by its budget, staff size, and the recession.
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from
Robert G. Eccles,
Amy C. Edmondson,
Abhijit Prabhu
Source: Harvard Business School
22 pages.
Release Date: 24, March 2010. Prod #: 410079-PDF-ENG
The Greening of DUMBO HBR case solution