September 2007. For both founders of the Happy Shrimp Farm, it was a hectic three years. What began as a simple research about the cooperation for the siting Rotterdam Port Authority (RPA) in April 2004, had quickly developed into an international multi-million euro business proposition that literally took over their lives. Their research had identified interesting business opportunities. RPA agreed to help them on a case-by-case basis, beginning with the Happy Shrimp Farm. Initial challe … Read more »

September 2007. For both founders of the Happy Shrimp Farm, it was a hectic three years. What began as a simple research about the cooperation for the siting Rotterdam Port Authority (RPA) in April 2004, had quickly developed into an international multi-million euro business proposition that literally took over their lives. Their research had identified interesting business opportunities. RPA agreed to help them on a case-by-case basis, beginning with the Happy Shrimp Farm. Initial challenges always contain a residual energy contract heat the shrimp production ponds and external funding for the venture. Construction began in September 2006. With his energy and recycling urban regeneration issues, Happy Shrimp generated extensive coverage in the press. Greiner and Curtessi were already looking ahead: Could the concept in Germany and Canada are replicated? Could it be applied to algae production? How sustainable was sustainability as a business concept? Happy International Shrimp required to take shape quickly. Could they manage all this growth? And dealing with the various stakeholders was a headache Objectives: Manage multiple stakeholders of a sustainable development project. Understanding the growth engines of the cradle-to-cradle, recycling projects. Discuss sustainability as a business model.
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from
Benoit Leleux,
The Jan Van Kaaij
Source: IMD
21 pages.
Release Date: 7 July 2008. Prod #: IMD350-PDF-ENG
The Happy Shrimp Farm: Social Responsibility and multiple stakeholders HBR case solution