Peer-to-peer networking technology and the innovations that they have a big influence on the music and film industry. While digital technology improves the quality of audio and video recordings and reduced distribution costs, it has also facilitated unauthorized reproduction of copyrighted material, and their transmission via the Internet. The media industry attributes the erosion of sales by 1999, the illegal copying and sharing of digital files and has taken steps to suit … Read more »

Peer-to-peer networking technology and the innovations that they have a big influence on the music and film industry. While digital technology improves the quality of audio and video recordings and reduced distribution costs, it has also facilitated unauthorized reproduction of copyrighted material, and their transmission via the Internet. The media industry attributes the erosion of sales by 1999, the illegal copying and sharing of digital files and has taken steps to tighten copyright laws and prosecution of offenders. Others attribute the decline to a lack of innovative products and industry vain efforts made to keep a business model obsolete by technological innovation. In the meantime, unauthorized file sharing on peer-to-peer networks is unbroken and the actual financial impact on the industry remains unclear. The market has illegal file sharing a significant threat to the long term viability of the media industry and be regarded as beneficial to protect current legislative initiatives to its intellectual capital. This article describes various strategies and business models to examine the media industry, responding to the current threat and better to changing customer needs, tastes can.
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from
Sanjay Goel,
Paul Miesing,
Uday Chandra
Source: California Management Review
29 pages.
Release date: 01 May 2010. Prod #: CMR456-PDF-ENG
The impact of illegal peer-to-peer file sharing on the Media Industry HBR case solution