The opening section of a business case study is more than an introduction. We want the reader to ask themselves fall into the role of the protagonist, so important information may have to be in it. This note provides two different introductory paragraphs of actual cases written by the same author. The material provides an opportunity to compare and discuss each. Although the letter was written, the writing to create a discussion about writing an effective opening section case workshops, it is useful to anyon … Read more »

The opening section of a business case study is more than an introduction. We want the reader to ask themselves fall into the role of the protagonist, so important information may have to be in it. This note provides two different introductory paragraphs of actual cases written by the same author. The material provides an opportunity to compare and discuss each. Although the letter was written, the writing workshops generate a discussion about writing an effective opening section case, it is for anyone new to case writing useful.
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Gerry Yemen
5 pages.
Release Date: 12 April 2012. Prod #: UV6104-PDF-ENG
The opening times section: Warner-Lambert and Comvia Networks HBR case solution