The case traces the transformation of the Park Hotel (TPH) believes that “yet another hotel” at the time of its founding in 1967, the first boutique hotel network in India. It describes how Priya Paul, Chairperson, TPH, and her team a unique Indian boutique hotel network created – deliberately intimate and personal service and positioning of each hotel as a destination for entertainment for the customers. The case invites students to openly examine the strategic choices for the TPH Management in 2010 … Read more »

The case traces the transformation of the Park Hotel (TPH) believes that “yet another hotel” at the time of its founding in 1967, the first boutique hotel network in India. It describes how Priya Paul, Chairperson, TPH, and her team a unique Indian boutique hotel network created – deliberately intimate and personal service and positioning of each hotel as a destination for entertainment for the customers. The case invites students to consider the strategic decisions of the TPH Management Open in 2010, as they struggle with the challenges of promoting growth while preserving the uniqueness and individuality of each object on the network even as they finished with the growing competition from two global majors (Hyatt, Starwood Hotels and JW Marriott) and the local giants (The Taj, Oberoi and ITC Welcomgroup).
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from
J Ramachandran,
Seema Gupta
Source: Indian Institute of Management Bangalore
25 pages.
Release Date: 1 August 2012. Prod #: IMB373-PDF-ENG
The Park Hotel: Designing Experience HBR case solution

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