Jessica and Ashley Pierce Mound have developed an innovative product for a business class assignment will be presented to potential investors. You now need to 1) determine the target markets have the greatest potential, 2) the distribution channels to use, and 3) a sales volume estimate. The purpose of the thing is to teach students how to use secondary research resources from a typical library to the nature of the market has in store for a new product. This case is for introductor … Read more »

Jessica and Ashley Pierce Mound have developed an innovative product for a business class assignment will be presented to potential investors. You now need to 1) determine the target markets have the greatest potential, 2) the distribution channels to use, and 3) a sales volume estimate. The purpose of the thing is to teach students how to use secondary research resources from a typical library to the nature of the market has in store for a new product. This case is for introductory business, entrepreneurship, business planning, marketing, market research or introductory courses. It can also be used as an assessment tool.
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Colleen Sharen,
Nicole Nolan
Source: Ivey Publishing
8 pages.
Release Date: 22 August 2008. Prod #: 908M57-PDF-ENG
The piercer HBR case solution