In 2009, Southwest Airlines produced its first integrated annual report, the Southwest Airlines One Report, combing financial and non-financial performance information. This case examines Southwest environmental and corporate social responsibility (CSR) reports produced in the two years before 2009 and compete follows the company’s decision to transition to a new reporting format. Preparation for the 2010 report, draws the Southwest reporting team to improve as the one report. The case also al … Read more »

In 2009, Southwest Airlines produced its first integrated annual report, the Southwest Airlines One Report, combing financial and non-financial performance information. This case examines Southwest environmental and corporate social responsibility (CSR) reports produced in the two years before 2009 and compete follows the company’s decision to transition to a new reporting format. Preparation for the 2010 report, draws the Southwest reporting team to improve as the one report. The case also allows for the debate on the future of integrated reporting, including their impact on the internal processes, integrated audits mandated and non-financial reporting.
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from
Robert G. Eccles,
Beiting Cheng,
Susan Thyne
Source: HBS
22 pages.
Release Date: 17 September 2010. Prod #: 411042-PDF-ENG
The Southwest Airlines One Report HBR case solution