Cable and Wireless Jamaica (C & WJ) in Jamaica under an exclusive license, which made it a virtual monopoly operated. In 1999, the Government of Jamaica decided to renegotiate the license and liberalization of the telecommunications industry. Liberalization occurred early in the new company struggled in the market and C & WJ to cope with the new, competitive market dynamics. Although dominant in the fixed-line market, C & WJ found it difficult to compete in the cellular market, behind rela … Read more »

Cable and Wireless Jamaica (C & WJ) in Jamaica under an exclusive license, which made it a virtual monopoly operated. In 1999, the Government of Jamaica decided to renegotiate the license and liberalization of the telecommunications industry. Liberalization occurred early in the new company struggled in the market and C & WJ to cope with the new, competitive market dynamics. Although dominant in the fixed-line market, found C & WJ difficult to compete there in the cellular market, behind relatively new entrant Digicel. The most recent entry of América Móvil, which, in the market has intensified competition under the brand name Claro and will be downgraded from C & WJ to third place. In response, C & WJ 2008, a new, high-risk transformation strategy, corporate rebranding and changing its name to lime (Landline, Internet, Mobile and Entertainment) contain tackled. This case traces the problems faced by lime in adapting to a telecommunications industry paradigm.
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Paul Golding,
Vanesa Tennant
Source: Journal of Information Technology Teaching Cases
10 pages.
Release Date: 1 March 2011. Prod #: JIT030-PDF-ENG
The taste of lime: Competitive Dynamics and strategies in the telecommunications industry HBR case solution