In the case thought Disney CEO Michael Eisner, whether to go forward with his plans for a U.S. history theme park called Disney America, in Prince William County, Virginia. The case shows the origins of the Disney idea to distinguish one that Eisner hoped his personal legacy and the company’s work with local and state government officials. In addition to this pro-growth efforts resistance grew against the project. Originally, the terms of the debate were were about growth and enviro … Read more »

In the case thought Disney CEO Michael Eisner, whether to go forward with his plans for a U.S. history theme park called Disney America, in Prince William County, Virginia. The case shows the origins of the Disney idea to distinguish one that Eisner hoped his personal legacy and the company’s work with local and state government officials. In addition to this pro-growth efforts resistance grew against the project. Originally, the terms of the debate were were about growth and environmental impact. Once the project is approved by the state of Virginia but shifted the terms of the controversy surrounding the sacred ground of the historic district. In these terms, Disney picture of healthy family fun was marred and portrayed as saccharine “McHistory.” The case B has an epilogue and interpretations about why Disney eventually abandoned the project.
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from
Elizabeth A. Powell,
Sarah Stover
Source: Darden School of Business
19 pages.
Publication Date: Jan 29, 2002. Prod #: UV1513-PDF-ENG
The third battle of Bull Run: The Disney America Theme Park (A) HBR case solution