In the case thought Disney CEO Michael Eisner, whether to go forward with his plans for a U.S. history theme park called Disney America in Virginia. The case shows the origins of the Disney idea to distinguish one that Eisner hoped his personal legacy and the company’s work with local and state government officials. But grew against the project. Originally, the terms of the debate were were about growth and environmental impact. Burt the terms of the controversy soon moved t … Read more »

In the case thought Disney CEO Michael Eisner, whether to go forward with his plans for a U.S. history theme park called Disney America in Virginia. The case shows the origins of the Disney idea to distinguish one that Eisner hoped his personal legacy and the company’s work with local and state government officials. But grew against the project. Originally, the terms of the debate were were about growth and environmental impact. Burt the terms of the controversy soon moved to the holy ground of the historic district. Disney’s image of healthy family fun was marred and portrayed as saccharine “McHistory.” The case B has an epilogue and interpretations about why Disney eventually abandoned the project.
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from
Elizabeth A. Powell,
Sarah Stover
Source: Darden School of Business
5 pages.
Publication Date: Jan 29, 2002. Prod #: UV1514-PDF-ENG
The third battle of Bull Run: The Disney America Theme Park (B) HBR case solution