June 2005 online gambling to get out of the shadows and into the spotlight. PartyGaming, launched a start-up in 1997 formed a flotation (Initial Public Offering) on ​​the London Stock Exchange, valuing the company at 4.64 billion pounds him a larger market capitalization than British Airways. PartyGaming had become the dominant player in the booming online poker market with its PartyPoker brand with over 50% market share. But this float – no … – As with Internet gaming in general Read more »

June 2005 online gambling to get out of the shadows and into the spotlight. PartyGaming, launched a start-up in 1997 formed a flotation (Initial Public Offering) on ​​the London Stock Exchange, valuing the company at 4.64 billion pounds him a larger market capitalization than British Airways. PartyGaming had become the dominant player in the booming online poker market with its PartyPoker brand with over 50% market share. But this float – was not without controversy – as with Internet gambling in general. While PartyGaming had an online gambling license from the tax haven of Gibraltar, nearly 90% of its revenues came from the United States, where the authorities viewed Internet gambling as illegal and threatened legal action. The complexities of this truly global company with offices in London, India, Gibraltar and Canada, the background of the founder Ruth Parasol in Internet pornography and dealing with the IPO also concern from an ethical point of view, with some commentators wondering if the float had that may ever have. These concerns were then adopted as U.S. legislation to curb online gambling in September 2006, it was confirmed that PartyGaming to exit the U.S. market and an immediate decrease of 58% in the share price. This case study analyzes the entrepreneurs behind PartyGaming, the growth, is confronted with challenges, the ethical problems it poses and future prospects. The case is based on the theory of e-commerce, strategy and ethics.
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from
The Laffey
Source: Journal of Information Technology
10 pages.
Release Date: 10 April 2007. Prod #: JIT011-PDF-ENG
The Ultimate Bluff: A Case Study Of Partygaming.com HBR case solution