Describes an innovative product launch, for which a marketing plan and a break-even analysis are needed.

Describes an innovative product launch, for which a marketing plan and a break-even analysis are needed.
To introduce students to the essential contribution accounting and the development of a marketing plan.
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from
Richard N. Cardozo,
Rohit Deshpande
Source: Harvard Business School
2 pages.
Release date: 01 May 2007. Prod #: 507077-PDF-ENG
Tiger Tread HBR case solution