Time Life in the past was a continuity book publishing, selling 20-volume series of books on direct mail. But now have music and video / TV divisions were added, and the CEO tried a strategy that will align the divisions so that they can produce multimedia products tinker. There is also an immediate decision with regard to the CEO on the advertising of a new book and TV series, and questions for the department heads about how to design and improve their businesses’ creative processes.

Time Life in the past was a continuity book publishing, selling 20-volume series of books on direct mail. But now have music and video / TV divisions were added, and the CEO tried a strategy that will align the divisions so that they can produce multimedia products tinker. There is also an immediate decision with regard to the CEO on the advertising of a new book and TV series, and questions for the department heads about how to design and improve their businesses’ creative processes.
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from
David A. Garvin,
Jonathan West
Source: Harvard Business School
21 pages.
Release date: 07 September 1994. Prod #: 395012-PDF-ENG
Time Life, Inc. (A) HBR case solution