On 17 November 1997 Jon T. Elsasser, then Vice-President of The Timken Co. Store business for Europe, Africa and West Asia, the company evaluated the proposal to the Romanian government for the purchase of Rulmenti Greiner, SA, an industrial town camps system is through the Romanian Fund for privatized state assets. Elsasser reflects on the importance of learning and its potential impact on global business Timken bearings. Although Rulmenti gripping offered required production capacity … Read more »

On 17 November 1997 Jon T. Elsasser, then Vice-President of The Timken Co. Store business for Europe, Africa and West Asia, the company evaluated the proposal to the Romanian government for the purchase of Rulmenti Greiner, SA, an industrial town camps system is through the Romanian Fund for privatized state assets. Elsasser reflects on the importance of learning and its potential impact on global business Timken bearings. Although Rulmenti gripping offered required production capacity and an improved cost structure remained cautious Timken political instability in Romania and the many operational challenges of integrating the system into global organization Timken. It is important that the investment also represented a significant shift in the corporate culture and goals. Rulmenti gripper produces a variety of bearing types, while Timken remained focused on tapered roller bearings of the company’s history and pride driven as a specialist. European customer demand requires that Timken expands its product range to consider. Rulmenti Greiner had the potential to drive change in a century-old corporate culture.
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from
Bruce McKern,
Susan MacKenzie
Source: Stanford Graduate School of Business
25 pages.
Publication Date: Jan 29, 2003. Prod #: IB39A-PDF-ENG
Timken Co.: market entry in Romania (A) HBR case solution