TiVo valued by stock analyst interviewed and the case calls on students to concepts and applications of the Customer Lifetime Value to use to determine whether TiVo current share prices are reasonable.

TiVo valued by stock analyst interviewed and the case calls on students to concepts and applications of the Customer Lifetime Value to use to determine whether current TiVo share prices are reasonable.
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from
Paul W. Farris,
Phillip E. Pfeifer,
Craig meadow
Source: Darden School of Business
10 pages.
Release Date: 18, May 2004. Prod #: UV2949-PDF-ENG
TiVo HBR case solution