Brodie Keast endeavors, the sharp contrast between the inertia of the perspectives and the deep emotional reaction converted TiVo users are shown. After an overview of the company’s situation and problems, the case focuses on different types of data (sales results, satisfaction and usage data, purchasing influence, demographics, attitude data, and behavioral data) and explains how these data emerged over time as the business was more and more pressure to explore the essence of its value pr … Read more »

Brodie Keast endeavors, the sharp contrast between the inertia of the perspectives and the deep emotional reaction converted TiVo users are shown. After an overview of the company’s situation and problems, the case focuses on different types of data (sales results, satisfaction and usage data, purchasing influence, demographics, attitude data, and behavioral data) and explains how these data emerged over time as the business was more and more pressure to explore the essence of its value proposition.
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from
Luc Wathieu,
Michael Zoglio
Source: HBS Premier Case Collection
14 pages.
Publication Date: Mar 08, 2002. Prod #: 502062-PDF-ENG
TiVo in 2002: Consumer Behavior HBR case solution