Describes TixToGo, a Silicon Valley start-up company that provides online solutions for individuals and organizations, activities, and / or want to collect registration fees for events over the Internet offer. A serial entrepreneur and his partner started the company in San Francisco in 1997. While the business model seems very attractive, TixToGo has had difficulty momentum. The founders have decided to rent Lu Cordova, a manager and entrepreneur with significant start-up experience … Read more »

Describes TixToGo, a Silicon Valley start-up company that provides online solutions for individuals and organizations, activities, and / or want to collect registration fees for events over the Internet offer. A serial entrepreneur and his partner started the company in San Francisco in 1997. While the business model seems very attractive, TixToGo has had difficulty momentum. The founders have decided to Lu Cordova, a manager and entrepreneur with significant start-up experience to hire as CEO. Her first day at work is 18 May, 1999. TixToGo is her first job as a CEO of a company they did not start. The company has $ 12,000 in the bank. The monthly burn rate is $ 30,000. Lu must act quickly.
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from
Walter Kümmerle,
William J. Coughlin
Source: Harvard Business School
25 pages.
Release Date: 10 April 2000. Prod #: 800 376 PDF-ENG
TixToGo: Financing a Silicon Valley start-up HBR case solution