Social media has created widespread confusion in many organizations. Some all, but please people “Like” us on Facebook, while others Badger consumers to follow them on Twitter. The fact is, hundreds of millions of dollars are spent each year on social media marketing strategies, and most of it achieved very little in the way of creating a sustainable following. Managed successful social movements, however long, to capture and to get followers for a long time for a tiny Fraction … Read more »

Social media has created widespread confusion in many organizations. Some all, but please people “Like” us on Facebook, while others Badger consumers to follow them on Twitter. The fact is, hundreds of millions of dollars are spent each year on social media marketing strategies, and most of it achieved very little in the way of creating a sustainable following. Managed successful social movements long, however, to record and get followers for a long time for a tiny fraction of what private companies spend marketing. The authors describe five business lessons we can learn from social movements and their organizers.
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from
Paula Goldman
Source: Rotman School of Management
5 pages.
Release date: 01 Begin in May 2013. Prod #: ROT199-PDF-ENG
To Tweet or not Tweet: What company of Social Movements HBR case learning solution

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