Tokyo Disneyland was started as a result of a license agreement between Walt Disney (WD) of the United States and Oriental Land Corp. (OL) of Japan. The agreement states that WD will receive a license fee of 7% of sales in return for the provision of management and technology know-how and assuming OL small risks in the venture. If WD a second project proposed for OL, OL executives wanted to find a way to make a risk-WD Partners by investing in the business as preco … Read more »

Tokyo Disneyland was started as a result of a license agreement between Walt Disney (WD) of the United States and Oriental Land Corp. (OL) of Japan. The agreement states that WD will receive a license fee of 7% of sales in return for the provision of management and technology know-how and assuming OL small risks in the venture. If WD a second project proposed for OL, OL executives wanted to find a way to make a WD-risk partners through investment in the business as a condition to get. In the new project To prepare for negotiations, OL calculations of the present value of project management needs from WD-term perspective -. Both in terms of the existing licensing system and one in which WD would like to share such risks
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Mitsuru Misawa
Source: University of Hong Kong
22 pages.
Publication Date: Aug 10,, 2005. Prod #: HKU420-PDF-ENG
Tokyo Disneyland: Licensing vs. joint venture HBR case solution

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