Toto Ltd. was a global manufacturer of kitchen and bathroom equipment, furniture and other related products. Headquartered in Tokyo, Japan, with a global presence, the company was a leader in product innovation in the kitchen, bathroom and plumbing categories. One such example was a product called “Washlet,” an electronic toilet seat with multiple functions: heating, showers, drying and deodorizing. The case asks the students to carry out the research on your own to estimate a potential market siz … Read more »

Toto Ltd. was a global manufacturer of kitchen and bathroom equipment, furniture and other related products. Headquartered in Tokyo, Japan, with a global presence, the company was a leader in product innovation in the kitchen, bathroom and plumbing categories. One such example was a product called “Washlet,” an electronic toilet seat with multiple functions: heating, showers, drying and deodorizing. The case asks the students to carry out the research on your own to estimate a potential market size of the Washlet product line in Egypt and the United States. Students are also required to present the results of the class.
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from
Ken Matsuno
Source: Babson College
4 pages.
Release Date: 1 December 2011. Prod #: BAB693-PDF-ENG
Toto Ltd. HBR case solution

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